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I CREATE BRANDS, PRODUCTS
AND EXPERIENCES THAT
CONNECT WITH PEOPLE.
01 /07

HOLA. HELLO. OLA.
CIAO. XIN CHAO. Nǐ HǎO

I have an affinity for trends and culturally driven brands. I love developing visual stories and cohesive brand experiences that engage people. Culture, thoughtful design, and a global perspective are what inspire me most.

HOLA. HELLO.
OLA. CIAO.
XIN CHAO.
Nǐ HǎO

I have an affinity for trends and culturally driven brands. I love developing visual stories and cohesive brand experiences that engage people. Culture, thoughtful design, and a global perspective are what inspire me most.

GET TO
KNOW ME

HUSTLE MODE

It’s easy to learn the art of hustle when your mother puts you to work illegally in a warehouse at the age of 13. Since then, the hustle hasn’t stopped. I’ve started two businesses and have worked with people from around the globe.

DAMN! HOW DID YOU
THINK OF THAT?

Just roll with me though and let’s create amazing things together. My strength is in the idea.

CURIOUS

I’ve learned product design, web design, photography, and 3D design all because I’ve lived curiously. Latest curiosity - learning how to be a super dad.

PEOPLE

I gravitate towards other cultures, backgrounds, and languages - exploring the food, music, religions, and traditions.

INTERESTS

Family, parenting, art, fashion, futbol, snowboarding, basketball, Korean BBQ, 80’s soul music, and travel.

ARE WE VIBIN’?

ARE WE VIBIN’?

ARE WE VIBIN’?

ARE WE VIBIN’?

ARE WE VIBIN’?

ARE WE VIBIN’?

TSOG
BRAND DESIGN
02 /07

TSOG BRAND DESIGN

Website, branding, and
social content

2019

Branding, UX, Web Design, Bag Design,
Ecommerce Site

There’s no shortage of nice backpacks in the market today. There are backpacks for hikers, business travelers, techies, and for athletes. But I set out to provoke the thought of what travel can do not for one niche or culture, but for the human race.

I wanted to focus on the impact and benefits of travel versus the same functional features and obvious reasons for bags that currently saturate the market. As the world is becoming more connected and multicultural through digital interactions, I wanted to use TSOG as a platform to spread the concept of unity by understanding and accepting our differences first. As a result, TSOG doesn’t speak to one culture. It speaks to human culture and how we can bridge our divides to elevate humanity. Through a unique visual and verbal language, I developed a curious-like personality that seeks to engage with the world. While many travel goods brands focus on the consumption of experiences for themselves, TSOG focuses on learning from others to improve oneself, and as a result, improve the world.

FOSSIL GROUP
MISFIT
03 /07

FOSSIL GROUP

Website, branding, and,
social content

2019

Branding, UI/UX, Web Desiogn,
Bag Design, Ecommerce Site,
Fashion and Product Photography

Misfit is the leading tech and sport brand under the Fossil Group portfolio of brands that led the smartwatch revolution for Fossil. In a world where smartwatches are dominated by the Apple Watch, Fossil Group needed a brand that could convince customers of an affordable alternative without compromising aesthetics and essential functionality.

Enter Misfit, a brand that offered a product with reliable technology with a fun appeal. Unlike other smartwatch brands that consider themselves fashionistas, neighborhood olympians, or status symbols, Misfit spoke to those who had a lighter approach at life. With a dynamic, joyful system, the brand easily contained a wide range of tastes and trends while welcoming users into a uniquely point of view into the smartwatch world.

GRAND TIME
BRAND DESIGN
04 /07

GRAND TIME

Branding, Experiential,
Photography Direction,
Campaign Direction

2014

Watch Design, Tradeshow Booths,
Product Photography, Fashion
Campaigns

Grand Time owns two in-house watch brands: JBW and Breda. They gave me the unique opportunity to lead the creative strategies across all aspects of both brands. The creative projects I led included watch designs, trade show booths, websites, photography direction, packaging design, and pop-up spaces. My favorite part about my experience at Grand Time was the opportunity to build things like trade show booths and props.

CARPE DIEM
IDENTITY
AND SPACE
DESIGN
05 /07

CARPE DIEM

Branding, Space Design

2018

Interior Design Direction, Logo Design, Apparel

Carpe Diem founder Diem Nguyen wanted to expand her salon business by introducing a new location with an entirely new look that embodied her personal style - minimal, modern, and complemented her color palette. I worked with Diem on designing a new logo, creating a new color scheme, materials, and textures for her new space.

SUPHERB BRANDING
06 /07

SUPHERB

Branding

2019

Logo, Apparel, Packaging,
Photography

The founder of Supherb, a Los Angeles based marijuana company reached out to me to help them develop their new brand identity. They had one simple request - don’t make it look like a stereotypical marijuana company. Instantly, I thought, “Ok, no green marijuana leaf.” After developing a competitive analysis, I learned that the industry was saturated with a street-like lifetyle direction and to no surprise, the usual green leaf was being used everywhere, making it hard to distinguish each brand. So I began my mission with reimagining the leaf.

PRODUCT DESIGN
07 /07

PRODUCT DESIGN

Fashion Product Design

2008-2019

Watches, Footwear, Leather Goods

With a background in Industrial Design and an affinity for fashion, I’ve helped companies drive their product growth while ensuring alignment between products and their respective brands. Experienced in 2D and 3D design allows me to communicate design details and manufacturing specifications accurately with overseas suppliers. Since 2008, I’ve travelled to Italy, Hong Kong, China, Switzerland, and Japan to source materials, attend industry events, and oversee product manufacturing.