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I CREATE VISUAL EXPERIENCES THAT CONNECT WITH PEOPLE.
01 /12
carlos

I am a 360 Creative Director with versatile experience spanning the last 19 years in digital media, content creation, storytelling, experiential, copywriting, photography, film/ TV, and product design. With a strong creative process that fosters innovative thinking and collaboration, I direct internal and external multi-disciplinary squads of designers, narrators, and producers to develop work across the entire customer journey from awareness to ownership.


As a leader, I am diverse in thought and well connected to global trends and cultures. I have an obsession with genuine connections and can pivot creatively when needed as the world and trends continue to change around us. I deliver, through the team, high-quality creative solutions and provide ideas that influence consumers, increase awareness, and enhance brands. Overall, my primary goal is to seek new and innovative ways to optimize the effectiveness of individuals, as well as the collective work we produce.


I am a husband, father, son, brother, real estate investor, and currently the creative director at OnePlus North America.


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TSOG
BRAND DESIGN
02 /12

TSOG BRAND DESIGN

Website, branding, and
social content

2019

Branding, UX, Web Design, Bag Design,
Ecommerce Site

There’s no shortage of nice backpacks in the market today. There are backpacks for hikers, business travelers, techies, and for athletes. But I set out to provoke the thought of what travel can do not for one niche or culture, but for the human race.

I wanted to focus on the impact and benefits of travel versus the same functional features and obvious reasons for bags that currently saturate the market. As the world is becoming more connected and multicultural through digital interactions, I wanted to use TSOG as a platform to spread the concept of unity by understanding and accepting our differences first. As a result, TSOG doesn’t speak to one culture. It speaks to human culture and how we can bridge our divides to elevate humanity. Through a unique visual and verbal language, I developed a curious-like personality that seeks to engage with the world. While many travel goods brands focus on the consumption of experiences for themselves, TSOG focuses on learning from others to improve oneself, and as a result, improve the world.

FOSSIL GROUP
MISFIT
03 /12

FOSSIL GROUP

Website, branding, and,
social content

2019

Branding, UI/UX, Web Desiogn,
Bag Design, Ecommerce Site,
Fashion and Product Photography

Misfit is the leading tech and sport brand under the Fossil Group portfolio of brands that led the smartwatch revolution for Fossil. In a world where smartwatches are dominated by the Apple Watch, Fossil Group needed a brand that could convince customers of an affordable alternative without compromising aesthetics and essential functionality.

Enter Misfit, a brand that offered a product with reliable technology with a fun appeal. Unlike other smartwatch brands that consider themselves fashionistas, neighborhood olympians, or status symbols, Misfit spoke to those who had a lighter approach at life. With a dynamic, joyful system, the brand easily contained a wide range of tastes and trends while welcoming users into a uniquely point of view into the smartwatch world.

GRAND TIME
BRAND DESIGN
04 /12

GRAND TIME

Branding, Experiential,
Photography Direction,
Campaign Direction

2014

Watch Design, Tradeshow Booths,
Product Photography, Fashion
Campaigns

Grand Time owns two in-house watch brands: JBW and Breda. They gave me the unique opportunity to lead the creative strategies across all aspects of both brands. The creative projects I led included watch designs, trade show booths, websites, photography direction, packaging design, and pop-up spaces. My favorite part about my experience at Grand Time was the opportunity to build things like trade show booths and props.

CARPE DIEM
IDENTITY
AND SPACE
DESIGN
05 /12

CARPE DIEM

Branding, Space Design

2018

Interior Design Direction, Logo Design, Apparel

Carpe Diem founder Diem Nguyen wanted to expand her salon business by introducing a new location with an entirely new look that embodied her personal style - minimal, modern, and complemented her color palette. I worked with Diem on designing a new logo, creating a new color scheme, materials, and textures for her new space.

PRODUCT DESIGN
06 /12

PRODUCT DESIGN

Fashion Product Design

2008-2019

Watches, Footwear, Leather Goods

With a background in Industrial Design and an affinity for fashion, I’ve helped companies drive their product growth while ensuring alignment between products and their respective brands. Experienced in 2D and 3D design allows me to communicate design details and manufacturing specifications accurately with overseas suppliers. Since 2008, I’ve travelled to Italy, Hong Kong, China, Switzerland, and Japan to source materials, attend industry events, and oversee product manufacturing.

PHOTOGRAPHY
07 /12

PHOTOGRAPHY

Photography

2010-2020

Photography for
musicians, fashion and
consumer products

I merge style, culture, and outdoor environments from around the world to create visually inpsiring imagery. I’ve enjoyed shooting in Los Angeles, Japan, Greece, and Switzerland for their colorful skies and culturally unique environments.

ONEPLUS NORD
08 /12

ONEPLUS NORD

OnePlus Nord Commercial

2021

Creative Direction, Storyboarding
Production by Prelude Films

OnePlus Nord is the more accessible series within the OnePlus brand that gives consumers great technology and 5G coverage all for under $300. A series that heavily focuses on affordable 5G, we built scenarios that drive this message home, creating a series of spots called “Saving you from overpriced 5G”. Before you decide to spend thousands on 5G coverage, OnePlus is there to remind you of a better option.

ONEPLUS 9 SERIES
09 /12

ONEPLUS 9 SERIES

OnePlus 9 Series

2021

Creative Direction, Product Photography

With the Moon landing being the visual theme of the new OnePlus 9 series, my creative direction centered on the elements in space, such as microgravity, and the Moon’s surface. With a clean and modern brand identity, I kept the product as the hero while only adding one other element into the frame to tie into the theme. These assets were used for paid and organic social.

DEBUNKING 5G MYTHS
10 /12

DEBUNKING 5G MYTHS

Debunking 5G Myths

2021

Creative Direction,
Produced by Girvin Pictures,
Directed by Megan Raney Aarons

With OnePlus offering some of the most affordable 5G phones in the market, we wanted to put consumer’s minds at ease and put 5G myths to rest. With the help of celebrity actor Marcus Scribner, we created “Debunking 5G Myths,” a paid ad campaign that addresses some of the wackiest myths he’s ever heard.

ONEPLUS ULTRA-WIDE
11 /12

ONEPLUS ULTRA-WIDE

OnePlus Ultra-Wide Ad

2021

Creative Direction, Produced by Prelude Films

I creatively directed a 15 second spot to promote OnePlus’ Ultra-Wide feature in a simple but culturally relevant way, resulting in one of the best performing ads in 2021.

WARP CHARGE
12 /12

WARP CHARGE

OnePlus Warp Charge

2021

Creative Direction, Produced by Prelude Films

Tasked with illustrating OnePlus’ Warp Charge technology, I decided to create a simple, yet visually appealing video that artistically demonstrates the quick charge and longevity of the battery through the passing of time. We were able to achieve this through projections, color gradients, and sound design, making the key message simple to understand within 15 seconds.